For more than 400 years, the fur trade has exploited animals for economic gain in North America.

Today's large scale fur industry results in the confinement and slaughter of millions of animals every year.

We must end the use of fur. Take a stand today and together, lets #MakeFurHistory.

The Wrongdoings of the Fur Industry

Think fur is fashionable? Here's what's hiding beneath your fur trim. #Makefurhistory

The reality of the fur industry

This video shows what the fashion industry and fur trade do not want you to see. These are the real conditions many fur-bearing animals face across the country: born into confinement in which they will live until the day their skin is removed for the sake of fashion. Watch the video. Share it with your friends. And join us in our efforts to #MakeFurHistory.

Take action!

Make sure your friends are aware of this.

Find a fur-free option!

Many designers and retailers have made a commitment to be fur-free. Choose to shop with one of them and help #MakeFurHistory!

Send a letter

Do you feel the government should hear about this? The Association for the Protection of Fur-Bearing Animals and the Montreal SPCA are running a petition to make sure that the Canadian government hears about this.

Take further action

There’s multiple ways in which you can support the cause. Click here to see how your involvement can make a lasting difference.

About the campaign

Understand how we made #Makefurhistory happen.

About The Campaign

The #MakeFurHistory campaign was started by The Association for the Protection of Fur-Bearing Animals (The Fur-Bearers) and The Montreal Society for the Prevention of Cruelty to Animals (SPCA) with the support of LUSH Cosmetics. Images and videos of mink and fox in fur farms across Canada show the reality of the suffering these animals are forced to endure. These animals are forced to live and die in conditions that do not meet any of their basic behavior or biological needs and all for the sake of an unnecessary luxury item. There is a clear need to raise awareness of the plight facing animals on these factory-style fur farms.

LUSH Cosmetics, as a proud supporter of both organizations and advocates for animal welfare, gladly joined the duo of non-profits in the campaign. #MakeFurHistory is aimed at raising awareness for consumers and the general public, as well as encouraging governments to get further involved in regulating the commercial fur trade. By taking the fur-free pledge to #MakeFurHistory, world citizens are showing their compassion.

Together, we will #MakeFurHistory.

About The Association for the Protection of Fur-Bearing Animals

The Association for the Protection of Fur-Bearing Animals was formed under the British Columbia Society’s Act in 1953 with the goal of ending the cruelty of the fur trade. Leading up to this formation, concerned citizens worked with trappers to develop ‘humane’ traps that would eliminate cruelty. But by the 1960s, it was determined by the organization that this was not possible, and as fur is an unnecessary commodity, the focus of APFA changed. Today, the Association focuses on trapping, fur farms and the dog and cat fur trade, in addition to a broad Living With Wildlife campaign for municipalities and landowners.

The Association is entirely funded by private donations and receives no government funding.

About the Montreal SPCA

The Montreal SPCA, founded in April 1869, was the first animal welfare organization in Canada. We have a long tradition of investigating abuses committed against animals, rescuing and adopting out hundreds of thousands of animals, and speaking for those who cannot speak for themselves. Today we are the largest society for the protection of animals in Quebec. We welcome and care for more than 14 000 animals per year. Our veterinarians sterilize thousands of animals a year and provide care to animals brought to us injured or in need of assistance. We investigate thousands of cruelty cases and urge action against those who abuse animals. We fight every day to defend the interests of all animals, including farm animals, pets and wildlife. For more information, please visit our website at

About LUSH Cosmetics

LUSH Fresh Handmade Cosmetics offers scented selections of ethical skin care, hair care, bath and body treats, as well as off-beat gift ideas loaded with natural ingredients. A self-appointed cosmetic-deli, LUSH makes effective products out of fresh organic fruits and vegetables, the finest essential oils and without testing our products or ingredients on animals. Since LUSH came on the scene 19 years ago, its philosophy has always been based on ethics and having the least impact on the environment while still producing effective and innovative beauty products. In doing so, LUSH products are 100% vegetarian, 82 percent vegan, 70 percent preservative-free and 38 percent free of wasteful packaging with absolutely no animal testing being done on LUSH products or ingredients. These ethics are at the heart of the brand and will remain there with every new shop that opens globally.


Support the campaign by using #Makefurhistory on Twitter and Instagram